Founder · Operator · Events Specialist · Speaker
Events your audience won’t stop talking about.
Programming & Events From Laura
What She Produces
Six event types. One person to call.
Full-service production from the first vendor call to the last bus out. Laura has run every format below at scale — from intimate to stadium-size.
Concerts
Tour-stop hospitality, premium suites, backstage.
Festivals
Multi-day, multi-stage, sponsor activations.
Galas
Specializing in nonprofit and corporate.
Seasonal Events
Seasonal programming and markets.
Branding Activations
Experiential brand moments built to be remembered.
Tailgates
Big pre-game parties for fans at college and pro games.
And Anything Else
Don’t see your event on the list?
These six are the regular work. The most memorable jobs are usually the ones that don’t fit a category yet — pop-ups in places no one’s popped up, activations in unconventional venues, programming series built from scratch. If you can imagine it, she can produce it.
Why People Hire Laura
Two things she does better than anyone in the room.
Most operators do one. Laura does both — and that’s the offer.
She builds programming the room hasn’t seen yet.
- A full year of branded programming, designed from scratch and run end-to-end.
- Premium hospitality for stadium suites, festival grounds, and tour stops.
- Galas, weddings, holiday events, and on-site weekend markets — all built to feel like signature moments.
- Sponsor activations that convert without feeling like activations.
She trains your team to run it without her.
- Year-one build is also year-one training. Your team shadows the build.
- Year-two operating manual, run-of-show templates, and the list of trusted suppliers and crew — documented and handed off.
- Optional advisory retainer once the team is running it solo.
- You keep the IP. You keep the talent. You keep the program.
In Motion
A few seconds on the floor.
Signature Offering
Recurring programming, built once. Run by your team forever.
Laura’s most distinctive offering. She builds a full year of branded programming for your venue, brand, or organization — activations, hospitality moments, signature events, sponsor integrations, run-of-shows, a vetted roster of the suppliers and crew you can trust, the entire calendar. In year one she runs it. In year two your team takes it over with the operating manual she leaves behind.
Laura’s in the room.
Programming designed from scratch around your brand, your audience, and your calendar. Laura runs every event, shadows your team into every workflow, and builds the documentation as the work happens.
- Full year programming calendar · designed
- On-site lead on every signature event
- Sponsors, suppliers, and crew lined up and vetted
- Run-of-show templates documented live
- Team trained event by event, not in a classroom
Your team takes the room.
Operating manual, run-of-show templates, vendor relationships, sponsor decks — all yours. Laura stays on a light advisory retainer for the highest-stakes moments. You keep the program, the IP, and the muscle memory.
- Full operating manual · delivered
- Templates, decks, and supplier contacts · handed off
- Optional advisory retainer for tentpole events
- Quarterly check-ins with the in-house team
- Year-three onward: your team runs it
The Numbers Behind The Magic
She runs the budget, not just the room.
Before the lights and the guest list, there’s a spreadsheet. Laura builds the financial plan, sources the right vendors at the right price, and works inside whatever budget already exists — lean or seven-figure.
Budgets built from scratch
Line-item budgets that tie every dollar to the guest experience — and hold up from the first vendor call to the final reconciliation.
The right vendors, sourced
She knows who to call for every format and price point, negotiates the terms, and vets the quality before anyone signs a thing.
Any budget, any size
Hand her a number, or an existing budget you’ve inherited, and she’ll make it work — without cutting the moments that make the event land.
A room built for the women who run the rooms.
The Women’s Hospitality Collective is the membership organization Laura founded for the women working in and around hospitality in Los Angeles — from ballpark suites to festival grounds, hotel rooftops to tour buses. It’s the network she wished existed when she started.
Members get access to curated events, quarterly dinners, cross-industry introductions, speaker programming, and sponsor partnerships — a community built on the belief that women in Los Angeles deserve high-end hospitality careers, and that hospitality is a leadership discipline — not a back-of-house role.
Women’s Hospitality Collective founding dinner with WHC conversation-starter signage">Founding dinner
Member event
Women’s Hospitality Collective speaker series welcome signage">WHC stage
Quarterly dinner
Sponsor activation
Travel programmingWhat the women in the room are saying.
The Women’s Hospitality Collective brings together a level of collaboration you don’t typically see in Los Angeles. It’s not just networking—it’s women actively opening doors for each other and building real opportunities. That kind of intentional community is what makes it so powerful.
In a city as expansive as LA, having a space where women in hospitality can genuinely connect, support, and grow together is invaluable. WHC creates that bridge between ambition and access. It’s where relationships turn into real business and long-term success.
About Laura
Anyone can run a business. Laura runs the room.
Laura’s career was built in live production — television sets, stadium floors, festival grounds, and tour stops. She has been Insignia Events hospitality lead on Super Bowl LVII and the Fiesta Bowl, and has built and run premium programs for Live Nation venues, the Arizona Cardinals, the San Antonio Spurs, and StartupBros.
What sets her apart is the part nobody sees: logistics and project management. Laura builds every engagement from a project-management standpoint — every vendor, every run-of-show, every contingency mapped before the doors open. Today she’s the founder of the Women’s Hospitality Collective, a recurring-programming specialist for brands and venues, a Hollywood Chamber Ambassador, an Arthritis Foundation board member, an advisor to the Chi Omega Arizona chapter, and one of the loudest advocates for women advancing in hospitality.
“There is no one better at logistics. Anyone can run a business — I run the room.”
Currently
What she’s in the middle of right now.
2026 programming calendars
Three venues, a year of branded events, designed end to end.
WHC founding partner roster
Onboarding the first cohort of sponsors and members shaping the Collective.
Chi Omega chapter leadership
Reviewing every social contract and coaching the chapter through their event slate.
Keynotes booked through Q2
Hospitality and women-in-sports talks for conferences and chamber events.
On Stage
Book Laura for your next keynote, panel, or fireside.
Laura speaks to audiences that run the business of live experience — women’s leadership conferences, venue operators, sports and entertainment executives, hospitality teams, brand activation teams, and chambers of commerce. She brings receipts, stories, and a clear point of view. No filter.
Signature Talks
What operators in sports, music, and live events actually have in common — and how to build a body of work across lanes when your path doesn’t fit a single title.
Building a career in sports and entertainment when the ladder wasn’t built for you — and building one for the women who come next.
Why hospitality is one of the clearest leadership lanes for women — and how to claim it, get paid like a leader for it, and lead from the front of the room.
Mentorship as a strategy, not a side project — building the networks, pipelines, and rooms that pull the next generation of women up with you.
How women claim visibility and authority in rooms that weren’t built for them — owning the stage, the meeting, and the moment without apology.
For women in hospitality and live events — pricing your worth, holding the number, and turning relationships into real leverage.
Why the teams that win the biggest moments treat hospitality as a P&L — not a cost center.
A working method for designing programming that outlives the founder — the year-one build, year-two handoff playbook.
Have a stage, podcast, or program?
Tell Laura the format, audience, and date — she’ll take it from there.
Chamber event · Laura on stageEvery name on this list was a room that made space for me when I was newer, smaller, less known. Now I make space back. Not because it looks good on a bio — because it’s how I actually want this industry to change, and the only way I know how to do it is one room at a time.
Community & Philanthropy
Where her time actually goes.
Laura’s network isn’t a LinkedIn graphic. She puts her time into a short list of communities she genuinely believes in, and she shows up for them consistently.
In Their Words
What the rooms she ran say after.
I have had the opportunity to work with Laura in two companies: House of Blues & The Greek Theatre. In both, Laura brought expertise, passion, and a true commitment to best in class. Her ability to create experiences in areas that just don’t exist is truly remarkable. She has brought new lines of business and taken her venue’s visibility in the events world to top of mind. No question she makes a statement and creates magic that leaves both guest and audience with lifelong memories. Absolutely a game changer and someone you can depend upon to make a difference.
Laura is a one-of-a-kind leader and thinker. I had never felt so supported by a boss in my life, which leads me to have endless positive things to say about her. Laura dedicates herself to her company and teammates beyond what is expected. She speaks up for what she believes in and will better any environment she enters. She proposes creative solutions and does so in a professional and efficient manner. She brings a sense of community with her, creating a safe and fun workplace. Laura would be an immensely strong asset to any team.
Laura’s expertise in event production planning & operations, strategic vendor partnerships & management, and project management is only matched by her wit, which helps make every interaction with her a glowing experience. I had the absolute pleasure of getting to know and work with her over the past several months, where I learned as much from her as she did from me. Having led high-stakes initiatives from idea to execution to optimization, I can confidently say she would be an asset to any employer looking to take their events, programs, or teams to the next level.
Press & Features
Recent writing, interviews, and appearances.
Mnday Meeting — Ep. 11: Laura Stomber
A conversation on building a career across sports, music, and live events — and founding the Women’s Hospitality Collective.
What Does an Event Planner Do?
Laura on the craft of event production — logistics, vendors, and running the room — for MediaBistro.
As seen on The Broken Skull Challenge
Laura competed on Steve Austin’s CMT series — proof she does nothing halfway.
On LinkedIn
Follow Laura’s work in real time.
Behind-the-scenes from recent productions, Women’s Hospitality Collective news, speaking dates, and the occasional take. No filter.
Work With Laura
Let’s build something worth showing up for.
Speaking inquiries, Women’s Hospitality Collective partnerships, recurring-programming engagements, event production, consulting, and press. Laura reads every message personally.
Stay In The Loop
Stay Up To Date With Laura’s Events
Occasional notes on upcoming events, Women’s Hospitality Collective happenings, and where Laura’s speaking next. No spam.